I'm currently re-reading Fahrenheit 451, an awesome book where Ray Bradbury (living legend of American litterature) displays his incredible ability to predict the social/political path the world would eventually take. Anyways, the gentleman author deserves every accolade/income-generating opportunity that he can get, which brings me to one of the strangest, off the wall commercials that I've ever seen.
It is like a compilation of an Ad agency list of what not to put into a commercial:
- Self-referential humour sticking it to the company that's vying for your money -- CHECK
- "Bada-bing" sound-effect after a bad pun is thrown out there -- CHECK
- Giant disembodied head of bespectacled sci-fi writer (who isn't in a bikini or ogling someone who is) -- CHECK
- Stock footage of NASA geeks turning dials and pushing buttons -- CHECK
- Mentioning the wrinkles on prunes -- CHECK
I give an A+ for boldness to the people at SunSweet. It's a wonder they're even still around. I guess those must be some good prunes.
Why is it that I sincerely doubt that in this day and age, any modern advertisement agency would waste their time creating a commercial featuring a best-selling author of fiction (other than perhaps Algore, inventor of The Internets).